AS PRFoods’ key market is Estonia, since the acquisition of John Ross Jr. and Coln Valley Smokery in the summer of 2017, the Group has expanded its sales to 37 countries in Europe, North and South America, and Asia.
The main activity of the Group is fish production in modern production buildings in Saaremaa (Estonia) and Aberdeen (Great Britain).
Our main products are salmon and rainbow trout products. Approximately 2/3 of the raw fish used in the Group’s rainbow trout production is harvested from the Group’s fish farms in Swedish lakes and Turku Archipelago area in Finland, assuring the highest quality and reliable deliveries.
Salmon is purchased mainly from Norway, Denmark, Sweden and also from Scotland. On a smaller scale European whitefish and Baltic herring are used in production. In addition, a notable volume of red caviar is made from fish harvested in the Group’s own fish farms.
The Group’s products are sold as leading brands in their respective operating markets and the primary focus is on higher added value premium products.
We have high quality standards and certificates in Group factories on certain products: ISO 22000, BRC, FSSC 22000, MSC, ASC.
Shareholders approved the purchase of John Ross Jr (Aberdeen) and Coln Valley Smokery on the EGM held on 19.07.2017.
The EGM held on 11.12.2017 approved changing the financial year of the Group to last from 01.07 till 30.06. As a result, the financial year of 2017/2018 lasts atypically for 18 months.
In addition, the Group holds 20% in AS Toidu- ja Fermentatsioonitehnoloogia Arenduskeskus (Competence Center of Food and Fermentation Technology).
The indisputable competitive advantage of the Group is its vertical integration – fish farming, production and sales.
In Estonia, we are known for the brand Saare Kala, the products of which can be viewed here.
The most notable brands of the newly acquired
companies and for export markets are “John Ross Jr (Aberdeen)“ and “Coln Valley