AS PRFoods’ key market is Finland, where the company is amongst the three largest fish production companies. Since the acquisition of John Ross Jr. and Coln Valley Smokery in the summer of 2017, the Group has expanded its sales to 37 countries in Europe, North and South America, and Asia.
Main activity of the Group is fish manufacturing in four contemporary production buildings in Renko and Kokkola (Finland), in Saaremaa (Estonia), and in Aberdeen (Great Britain).
Our main products are salmon and rainbow trout products. Approximately 2/3 of the raw fish used in the Group’s rainbow trout production is harvested from the Group’s fish farms in Swedish lakes and Turku Archipelago area in Finland, assuring the highest quality and reliable deliveries.
Salmon is purchased mainly from Norway, Denmark, Sweden and also from Scotland. On a smaller scale European whitefish and Baltic herring are used in production. In addition, a notable volume of red caviar is made from fish harvested in the Group’s own fish farms.
The Group’s products are sold as leading brands in their respective operating markets and the primary focus is on higher added value premium products.
Shareholders approved the purchase of John Ross Jr (Aberdeen) and Coln Valley Smokery on the EGM held on 19.07.2017 and the purchase of Trio Trading Ab Oy on the EGM held on 28.08.2017. The EGM held on 11.12.2017 approved changing the financial year of the Group to last from 01.07 till 30.06. As a result, the financial year of 2017/2018 lasts atypically for 18 months.
In addition, the Group holds 20% in AS Toidu- ja Fermentatsioonitehnoloogia Arenduskeskus (Competence Center of Food and Fermentation Technology).
The indisputable competitive advantage of the Group is its vertical integration – fish farming, production and sales.
The Group’s Finnish trademarks include “Heimon Gourmet” and “Saaristomeren”, and the most recent “Fishk”. Products of these well-known and appreciated fish brands have been a part of Finnish daily and festive dishes for more than 20 years.
The most notable brands of the newly acquired
companies and for export markets are “John Ross Jr (Aberdeen)“ and “Coln Valley