Our Strategy

MISSION

We wish for people to enjoy our range of products and healthy food. We try to continually maintain and grow consumer trust. We are a benchmark of care, innovation and quality.

VISION

PRFoods is a well-known and environmentally friendly international company engaged in the production and sale of fresh fish and fish products globally

STRATEGIC OBJECTIVES

The strategy of PRFoods is as follows:
  • To be among three leading brands in our operating markets and to be recognized premium seafood brand globally
  • Our financial target is to achieve minimum operating EBITDA margin at least 7%
  • To distribute up to 30% of the annual net profit as dividends

STRENGTHS

  • Objective-driven organisational development
  • Leading brands in the Scandinavian, Baltic markets and in UK
  • We have had established products on the Finnish and UK market for more than 30 years
  • Geographically suitable scope and diversified product portfolio ensure sustainable development
  • Solid financial status of the company

RISKS

  • The high volatility of raw materials prices
  • Significant increase of the proportion of private label products on the Finnish market
  • High dependence on the two large retail chains dominating the Finnish retail market
  • Risks related to biological assets in the fish business segment
  • © 2018 PRFoods LLC
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